Days before Samsung's industry event at the Mobile World Congress trade show, internet leakers appear to have revealed their upcoming smartphone.
Pictures allegedly showing the promotional shots of the Samsung Galaxy S7 and the Samsung Galaxy S7 Edge version have been widely circulated on social media and the technology press.
The new phones are expected to go toe-to-toe with Apple's heavily rumoured iPhone 7 that could go on sale later this year.
While the Galaxy S7 would be the company's flagship phone, the S7 Edge would be an even more premium version with a screen that curves in on each side.
The leaked images were posted by Evan Blass , who has a history of revealing upcoming gadgets before the official announcement.
Samsung's range of Galaxy phones have surged in quality and popularity over the last few years making them a direct competitor to the iPhone.
Alongside the leaks come plenty of rumours surrounding the specifications of the new gadgets. Reportedly they will feature a 12MP camera and a 2,800mAh battery. For comparison, the current iPhone 6s houses a 1,715mAh battery.
The S7 and S7 Edge will supposedly feature the ability to carry two SIM cards as well as a microSD card for improving the amount of storage.
The phones will run the latest version of Google's Android operating system and, crucially, will also be water and dust resistant to the IP68 industry standard.
That means they won't survive a dip in the ocean but should be ok if you accidentally drop them down the toilet.
Samsung hasn't officially commented on either the leaked photos or the video, but the company is well into preparations for Mobile World Congress in Barcelona next week.
The South Korean tech giant is holding a special event on Sunday, February 21, where it is rumoured to be officially unveiling the two new phones.