The iPhone 6swas, as we all expected, a massive hit for the world's most valuable company.
Apple tinkered and changed a few things for its newest smartphone, introducing cool new features like 3D touch and Live pictures.
But it doesn't take long for the technology world to start speculating on what the next iteration will bring.
Mere months after Apple'sbig event in San Francisco, internet rumours are already starting to circulate about an upcoming iPhone 7.
We've gathered together all the latest news and rumours into one place and will continue to update this as we learn more.
Apple iPhone 7: Release date
Taking Apple's release date history into account, it's likely we'll see the iPhone 7 officially revealed in September 2016.
Both the iPhone 6s and the iPhone 6 were revealed in September and Apple has no reason to change its strategy.
There's also nothing wrong with taking advantage of Black Friday sales and the run up to Christmas.
If we had to be specific, we would estimate the announcement date for the iPhone 7 being on a Wednesday or a Thursday in either the first or second week of September.
The iPhone 6s announcement was held on September 9, 2015 and Apple could plan a repeat performance.
Apple iPhone 7: Camera and design
Apple' iPhone 6s has been a big hit for the technology giant - but it didn't alter much when it came to design.
That could be about to change as rumours suggest next year's model may drop the iconic home button on the front of the gadget.
Designers around the world are speculating on what Apple has planned and one artist, Marek Weidlich, has created an intriguing concept.
Weidlich has turned the entire front of the futuristic smartphone into a screen - leaving no home button or any visible bezel.
"I focused on simple design language which is very important for Apple," Weidlich said.
"I designed a curved display without a bezel, and equipped with a software home button."
Both Samsung and LG have embraced curvy screens with the Samsung Galaxy S6 Edge and the LG G Flex 2 respectively.
It's unlikely Apple will follow suit but then the world's most valuable company has frequently had a problem with bending phones.
Screen size is perhaps the most contentious issue.
Apple's last two releases have been with 4.7-inch and 5.5-inch screens. This covers a broad range and the tech giant could decide to keep things as they are.
Apple iPhone 7: Specs
Because the new iPhone will likely arrive with Apple's yet-to-be-confirmed iOS 10 software and an upgraded processor, it will offer even more power and better efficiency.
Likely to be boasting a processor called the A10 chip, the iPhone 7 will surely boast more power - although it's anyone's guess as to how much this will translate into actual usage.
At the moment, we don't know what kind of battery the iPhone 7 will use - but at least there's now a Low Power Mode built into iOS 9 to help it last even longer. We expect this will continue into an updated version of iOS.
According to Korean site ETNews, Apple is currently in discussion with arch-rival Samsung over supplying OLED screens for its next phone.
This would shift the display over from the current LED model to a much more vibrant OLED screen. Such a move would likely make for better colour reproduction for videos and games, but might hamper battery life.
Apple iPhone 7: Price
It's unlikely that Apple's main iPhone 7 will be any easier on the wallet than past variants.
Most experts reckon the new iPhone will start at £539 for a 16GB model, effectively taking the place of the current iPhone 6s - which will see an incremental drop in price.
If true, we could expect other models with larger storage - 64GB and 128GB most likely - to stick with the £619 and £699 prices.
